湘鄂渝黔省际边境民族地区非物质文化遗产保护性旅游开发研究

Abstract: The Border of Xiang-E-Yu-Qian Provincial Ethnic Minority Areas is rich in intangible cultural her-itage resources. To strengthen intangible cultural heritage resources’ inheritance protection and cultural tourism’s integration and development is the strategic options of not only implementing the scientific outlook on development but also getting rid of poverty and becoming rich. This article teases out the existence of intangible cultural heritage in the border of Xiang-E-Yu-Qian Provincial ethnic minority areas. The intangible cultural heritage in that area is widely distributed and of best quality. The intangible cultural heritage resources tourism is multifunctional, healthy and fashionable. The government strongly advocates inheriting and protecting intangible cultural her-itage resources. The article is reviewed objectively the practice and exploration of local intangible cultural heritage tourism development, the contribution of intangible cultural heritage tourism development practice to local tourism economy, and the responsibility of the cultural tourism en-terprises taken in the development of intangible cultural heritage tourism. On the basis, the gen-eral idea of protective tourism development of intangible cultural heritage resources in this area is put forward: to develop protective tourism for intangible cultural heritage resources in accordance with laws and regulations; to establish and improve a cooperation mechanism for developing intangible cultural heritage tourism; to establish a comprehensive intangible cultural heritage tourism base; to build a distinctive community (town) with intangible cultural heritage tourism characteristics; to build a regional tourism brand for intangible cultural heritage festivals; to strengthen marketing and promotion of cultural tourism in intangible cultural heritage.